June 14-15, 2020  |  Denver, Colorado

Prior attendees of the HECA Professional Development Institute report it is the “best training” they have ever done. The topics covered in the two day schedule include:

Day 1

  • Role of a Professional Consultant
    • Ethics
    • Professionalism
    • HECA membership
  • Getting Started:
    • Role play of Initial Consultation
  • Case Study Scenarios for Working with Partners
    • Students
    • Parents
    • Partners
    • Universities
  • Lunch with HECA board
  • Business Principles & Operations
    • Pricing your services
    • Organizing your practice
    • More
  • Navigating the College Planning Process
    • Assessments/surveys
    • Building and delivering college lists
    • Managing applications
    • More
  • Dinner on your own

Day 2

  • Mock Admissions Committee: Led by college admissions professional Christine Bowman, Dean of Enrollment Services, Southwestern University
  • Business Legal Resources: Led by HECA member and attorney Hanna Stotland
    • Business Contracts
    • Other legal considerations
  • Networking Lunch
  • Marketing
    • Building a business through marketing
    • Marketing tips/ideas
  • Working with Special Populations: LGBTQ
    • Led by Eric Delehoy, Past HECA President
  • End of day debrief

The Professional Development Institute is conducted using a seminar approach. Students and faculty collaborate together in small groups throughout the two days of training. This facilitates both learning and building a support network. 

NOTE: The Professional Development Institute counts toward your requirement to attend an Orientation session as a new member.

In order to preserve the seminar nature of the PDI, there is a limited number of seats in the PDI. Reserve your seat now so you don’t miss out!


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