If your target market includes educational consultants who assist families with college planning, then you'll want to include the Higher Education Consultants Association in your marketing mix.
Audience Profile
Since 1997, the Higher Education Consultants Association has been the only professional association focused exclusively on the profession of college admissions consulting. HECA members help over 12,000 families a year make choices about colleges, financial aid, and college planning resources. Our members are also small business owners who seek information about a wide range of office and business management products and services. Learn more about the HECA audience profile.
Advertising Opportunities
HECA's website is our primary channel for communicating with our members, prospective members, and the public. On average, over 32,000 visitors visit the HECA website each year, spending an average of five minutes on the site per visit.
We offer two options for advertisers interested in purchasing advertising space on our website:
HECA's Member-only professional development section. HECA members have access to a special password-protected member-only area where they can find information and resources related to college admissions, advising students, and small business management. Depending on space availability, Advertisers may request ad placement on specific web pages in this section. See available pages.
HECA's online Member Newsletter. HECA publishes an online Newsletter for our members six times a year. Each issue contains five to six articles covering the latest news on college admissions, the consulting profession, and HECA. When a new issue is published, members receive an email alert, with descriptions of articles and links to the Newsletter which is housed in the Member-only section of the website. Advertising space is available on each article's web page. Ad placement will be assigned randomly in each issue, depending on space availability.
Please note: HECA reserves the right to reject advertisers and advertisements that are not good matches for our organization's mission and Standards and Ethics policy. We ask potential advertisers to complete an application at the time an advertiser's first order is placed to evaluate advertiser and advertisement suitability.
Questions about advertising with HECA? Email our Advertising Department.
