Sound Advice:
HECA members discuss appropriate educational options with students and families
and make referrals to other members/organizations when indicated.
Integrity:
HECA members communicate clearly what services they offer
and do not guarantee admissions or financial aid results. They
do not use scare tactics to intimidate families. Individuals employed
by companies under investigation for questionable practices are
not eligible for membership.
Respect:
HECA members respect the student/school relationship. They
strive to work as a team with other independent consultants, high
school counselors and college staff. They respect students’ work
and expect them to complete admission applications and write essays
personally.
Confidentiality:
HECA members respect the confidential nature of their relationships
with students and families. They obey the right-to-privacy laws.
