The Higher Education Consultants Association has a global membership of over 500 educational consultants specializing in college admissions consulting.
Key facts for advertisers about HECA members:
- HECA members assist thousands of families each year with college and financial aid decisions. As educational consultants, they seek out products and services that can asssit them in their work with students. Additionally, students and parents respect their recommendations about educational programs, college planning books and websites, and other products and services related to college admissions and college financial planning.
- HECA members are small business owners who are the primary purchase decision makers for their businesses. In addition to counseling products and tools, HECA members are an excellent target market for office products, computer equipment, software and other business management proudcts and services.
- HECA members are experienced and successful professionals. Eighty-eight percent of HECA members have been in business for two years or longer. Fifty-two percent have more than five years of educational consulting experience.
- HECA members are highly educated. To be eligible for membership, consultants must have at least a bachelor's degree. Seventy-three percent of HECA members hold a Master's degree or higher.
Opportunities for Marketers to Connect With HECA Members
